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StrategyMay 28, 2026 · 6 min read
The Real Estate Funnel Audit: Where Every Lead Actually Goes
BO
Berri Otis
Digital Director / Marketing Strategist
Ninety percent of real estate marketing dies at the handoff. A field guide to the moment most agencies never look at.
Ninety percent of real estate marketing dies at the handoff. A field guide to the moment most agencies never look at.
BO
Berri Otis
Digital Director / Marketing Strategist
Writes field notes on revenue systems for real estate, law and premium hospitality.
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WebsitesJul 28, 2026 · 6 min read
The Revenue Site: Why Most Agency Websites Sell Nothing
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Blended ROAS Is a Lie. Track to Pipeline, Not Clicks
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What a Luxury Restaurant Brand Actually Does to Revenue
Dzidula Dekayie